Director, Marketing Technology - Entertainment and Media Industry Opportunity
820 Old Beach Rd
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The Director, Marketing Technology is part of the Enterprise Digital Office, which is responsible to lead Thomson Reuters transformation to a digital-first business. This role is responsible to support the delivery of strategic, digitally-enabled solutions. These initiatives require collaboration with a variety of business and technology areas and involve multiple globally located businesses and project teams. You will be part of the business team as part of the CDO organization. This role will work with staff within the Enterprise Digital Office, CIO and the customer segments to execute TRs Digital vision. The role will be highly visible and requires regular interaction with senior leadership. The Opportunity We are looking for a Director, Marketing Technology capable of strategy, execution and management of MarTech, to help Thomson Reuters rapidly scale our digital customer experiences. You are passionate about creating a seamless customer journey and skilled in the systems and processes required to bring that vision to life. As a Thomson Reuters MarTech leader, you should be equally comfortable leading projects, people and both internal and external partnerships. You will directly contribute to the growth of our business by enabling operational rigor in the day-to-day functions of the marketing team. You will ensure that no lead is left behind, our technology systems work together seamlessly, our money is spent wisely and that we operate in a coordinated way in the market. Primary Responsibilities: Lead an agile team of MarTech product management professionals with expertise enabling digital customer journeys in marketing operations, digital marketing and ecommerce ecosystems. Drive strategy and integration of a wide range of SaaS Marketing solutions driving high-quality customer experiences and exploring what is possible with evolving digital tools. Deliver gap analysis between business processes and applications and develops roadmap to close gaps for sustainability. Select and manage service providers and partners to ensure effective execution at enterprise and segment levels. Partner with various stakeholders to define, test, validate, and implement new features and ideas that delight the customer experience and make marketers efficient. Serve as an internal champion for marketing technology initiatives. Help Marketers learn how to take advantage of new tools; embrace data-driven marketing. Drive a culture that puts experimentation, measurement, and analysis at the center marketing operations. Document business scenarios, customer journeys and expected outcomes - mapped to requite capabilities from technology vendor/solutions. Maintain successful relationships with a complex set of cross-functional stakeholders across marketing segments peers and leadership. Understand the content marketing lifecycle and customer journey (lead nurturing, scoring, content management and content delivery). Qualifications: 7+ years experience in marketing operations, digital marketing or management of marketing technology (e.g. CRM, marketing automation, content management). Previous experience working in matrix organization is must. You will be expected to closely collaborate with CIO team to ensure alignment at all times. Subject matter expertise with the latest marketing technology industry trends, best practices and scenarios. Expert knowledge of the customer lifecycle, marketing funnel and various demand generation strategies including inbound, outbound and account-based marketing Proven experience managing marketing technology systems with a track record of delivering business results Background of leveraging third party tools to integrate systems A passion for problem-solving, learning and educating others Capable of analyzing complex data sets and delivering actionable business recommendations Strong written and oral communication skills Thorough understanding of marketing principles and practices, both theoretical and practical Highly organized and autonomous, but also collaborative and able to work cross-functionally B2B digital marketing or marketing operations experience preferred Technology program team management experience a plus. Bachelors degree required, Master in Business or Technology discipline a plus At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own. As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. Intrigued by a challenge as large and fascinating as the world itself? Come join us. The Director, Marketing Technology is part of the Enterprise Digital Office, which is responsible to lead Thomson Reuters transformation to a digital-first business. This role is responsible to support the delivery of strategic,... 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